Section 0401

February 2019 (Volume 69 - Issue 2)

Our objective: To increase awareness, interest, and involvement in Section activities and
quality-related subjects.  Visit our web site at

1 - Next Event

7 - Voice Of The Customer 

13 - Section Education Program 

2 - Ad / PublicitÚ

8 - Student Outreach Committee

14 - Executive Committee Meetings & Officers

3 - Upcoming ASQ Section 401 Events

9 - Welcome to our New Members

15 - Unemployed Member Dues

4 - The Editor's Corner

10 - Organization Members

16 - Feedback/Advertising Rates

5 - A Word from Your Section Chair

11 - Other ASQ Events

6 - Had You Come to the Last Event

12 - ASQ News

1. Next Event


Wednesday, February 27, 2019


6:00 PM




2599 boul. Alfred Nobel
St. Laurent, Quebec
H4S 2G1



Elke Steinwender
Founder and President of Ma´eutyk:
The human side of marketing


Please join us on February 27th, 2019 to watch our guest speaker present the topic of The Use of Six Sigma in Marketing.

2. Ad / PublicitÚ


LSS in marketing?

That’s the question that gets asked repeatedly when our presenter was doing her Green Belt Course.

Yes, the applications are many!

This is a concrete and practical conference that shares how the methodology and tools of Lean Six Sigma can be applied and transposed to other departments and industries, specifically those of branding, marketing, and sales.


Elke Steinwender is a Senior Marketing Strategist with over 20 years of international experience facilitating change, allowing organizations to solidify their brand, empower their teams with customer knowledge, break silos between departments, and view the customer experience as a whole.

She founded her business on the firm belief that dialogue empowers. It empowers teams, companies and ultimately the customer experience.

Elke believes that clearly mapping the customer journey, understanding how and why your customer buys from you is critical to solidifying a brand’s positioning and adapting itself to the digital age.

For her, marketing is much more than advertising or promotions, it’s about leveraging the human side of marketing - your teams - to create memorable customer experiences.


ASQ Members, Non-members and Students: $40 for meal, tax and service included
New ASQ Members: Free
Drinks not included

There is FREE PARKING directly in front of the hotel.
As well, the 72 and 225 STM buses will drop you off within walking distance of the hotel.

Bring your business cards and be ready to network

To register for this event, send an e-mail confirming your presence to:

3. Upcoming ASQ Section 401 Events

March 27, 2019: SUPPLY CHAIN MANAGEMENT - Challenges faced by our experts in the Pharmaceutical, Automotive and Aerospace Sectors. Our panelists will be:

 Robert Fairbairn (Delta Pharma Inc.)

Jon Schafer (Paccar Ltd.)

Pierre Bedard (Pratt & Whitney)

April 24, 2019: LEAN AND STATISTICAL THINKING with our speaker:

 Martin Carignan (Consulting in Statistics and Continuous Improvement)


(NOTE: if you would like to be one of our 4 speakers for our always fun and interesting night of Pecha Kucha presentations, please contact Michael Bournazian.


To register any of these events, send an e-mail confirming your presence to:

4. The Editor's Corner

By Michael Bournazian, Eng., Newsletter Editor, ASQ Senior Member, CSSGB

Usually on Saturdays between 11:00am-noon, I can be found in my kitchen making a quick lunch.  This is after I have spent much of the morning doing a variety of errands and/or housecleaning activities. And as usual, while I am in the kitchen, my habit is to have the radio on and tuned into CJAD 800AM (like any good mainly English-speaking Montrealer).

For a few months now, the 11-noon timeslot on Saturdays has been occupied by a show called "Montreal Eats". As the CJAD website states: "Montreal Eats is the audio outlet for our city’s food & drink passion. Each saturday at 11am, listeners hear from the best in the business: restaurant owners, chefs, sommeliers and bar tenders.They’ll also learn about the latest trends in the food industry and get tips on how to prepare meals with both taste & health in mind."

I do not consider myself a great cook by any stretch of any imagination, but I will likely never starve either. In short, I am listening to the show because of my habit of turning on the radio whenever I am in the kitchen. All that said, the show on February 2nd included an interview with a guest that did make me stop and listen.

Jeff Arnett is a Master Distiller for Jack Daniel Distillery (in Lynchburg, Virginia) since 2008.  He has also been the Quality Control Manager at one time for the company.  When I heard this, I obviously wanted to listen to the whole interview.

In the end, it made me realize (again) how ubiquitous the quality function is in our society.  Often within our ASQ world, we tend to concentrate on "mechanical" industries: such as Aerospace, Automotive, Pharmaceutical, Transportation, to name a few.  But of course, when it comes to the food and drink we consume, it is vitally important to control and assure quality . . . "life" important you may say.

To listen to the interview, click HERE to go to the webpage for "Montreal Eats", then for the show from February 2nd, 2019, press Play and go to 16:55 of the audio.  The interview lasts about 10 minutes.

You can also read more about Jeff Arnett by clicking HERE.


Any feedback?  Click on the link in the bottom right corner of this section and let me know.  Thanks.

5. A Word from your Section Chair

By Eric Hosking, Senior Consultant to Shainin, CQE, CSSBB and CQA

After more than four years as the Program Chair I have retired to be the Section Chair. This allows me the freedom to let others organize events, chew and stew over the myriad of details and ultimately put on the show. I can now go to an event, sit back and enjoy. Sit back and enjoy I did at our last event the 'Night of the Registrars'. Sam put together a blue ribbon panel of Registrars and facilitated with characteristic aplomb. Nicoleta handled the arrangements and the flow like a champion. Chapeau to the team.

While we move forward with an agenda of events that should be of tremendous interest to our members (look for Sam again in March), we are also putting energy into student outreach. Veronica Marquez is leading the charge and has secured an agreement with Concordia to hold our first outreach event, and the first event specifically aimed at our student members in over two years. She is also developing contacts within Concordia to help facilitate the event. I eagerly look forward to this event and I appreciate the energy Veronica is putting into the endeavor. Please keep an eye on the newsletters to stay abreast of the event details.

Transformation at ASQ HQ continues to affect us with both the positives and negatives that are inherent in any major system change. It is probably not important to dwell on the negatives here, other than to say we try to be diligent and feedback promptly when the HQ systems we depend on misbehave. The big positive is that myASQ is maturing and our Leadership Members are becoming fluent with the functionality. Not having personally been through the awareness I cannot report on details. That will happen in early March and I will talk to it then. In the meantime ASQ's new sharepoint is up and running, and the whole leadership team is working through it. I find it much more user friendly than the sharepoint version I learned to use many years ago. It also offers us, and in turn you, data protection compliant with the General Data Protection Rules, These are in place in Europe and we anticipate they will set the tone for similar rules in North America.

In closing, I would like set the record straight as regards my retirement. Being the Section Chair is not actually a form of retirement. It is just a different set of challenges. I still feel I am working as hard as I was before. I hope this year proves that the effort is worth it.

Give me your feedback by e-mail

6. Had You Come to the Last Event

By Raymond E. Dyer, ASQ Senior Member, CMQ/OE, CQA, Historian and Internet Liaison

Had you come . . . Night of the Registrars

What an evening!

A panel of registrar representatives, moderated by our very own Sam Weissfelner, sharing with a very large and interested audience the impact ISO 9001:2015 has had on both certified organizations and on the registrars themselves.

The panelists were: Marc Rougeot (for BSI), Tim Ryan (for SAI Global), Sabrina Ippolito (for SGS) and Chantale Farley (for NQA Global). There was a sharing of some observations made from the transition, followed by a lively Q&A period.

There was a lot of information discussed. Some of the points that stuck with me were:

-There was a significant volume of audit days required just prior to the transition deadline. This cycle will likely repeat itself in 2021.
-Companies waited to the last minute to go through their transition audits.
-Registrars admitted they had not sufficiently communicated the urgency of initiating the transition.
-Anywhere between 15 to 25% of companies dropped their ISO 9001 registration.
-In many cases, those that dropped their ISO 9001 already had and focused on more demanding and customer specified certifications, e.g. ISO 13485.
-Oddly enough, the highest proportion of Non-Conformances (NCs) were in well established areas like Corrective Action and Internal Audits.
-The new version of ISO 9001 does indeed bring more attention on management leadership and holds it more accountable for the QMS.
-ISO 9001:2015 leads to a leaner QMS.
-Training was a very important success factor for transition audits.
-More so than ever, even the registrars had to develop and/or enhance their auditors in a process approach to auditing (vs. checklist).
-The HLS (High Level Structure) really does help with management of various systems, especially when integrating them like QMS, EMS, and OHS.
-There is currently a significant uptake in ISO 27001 and ISO 23001 audit activities and registrations.

Those were just some of the learnings I noted. Other participants had their focused questions and there were, at times, some pretty energetic differences of opinion voiced.

This was a great opportunity to learn from and meet/network with Quality professionals in the ISO 9001 Quality Management arena. A very enjoyable evening indeed!

7. Voice Of The Customer

By Pierre-Luc Avoine, Eng., ASQ Senior Member, CSSGB, VoC Chair

The ISO 9001:2015 transition review: what a great way to start the year!

Dear ASQ colleagues and readers,

Our first 2019 event has definitely set the bar high! The intent after this very popular conference was to get, from the registrar's viewpoint, feedback from the latest ISO 9001:2015 transition. Unsurprisingly, it attracted over 40 participants; a number among the record highs for our ASQ 0401 section.

This panel event held at Novotel Montreal Airport on January 30th, 2019 was featured representatives from well-known registrars. Our panelists, Marc Cloutier (BSI), Tim Ryan (SAI Global), Sabrina Ippolito (SGS) and Chantale Farley (NQA) were all greatly appreciated by the attendees. The audience gave them outstanding marks of appreciation; scoring them at 96%. The meal was the least appreciated item of the event; scoring at a high mark of 89%. The venue was also greatly appreciated by the audience, and received a score of 96%. Overall, this successful event globally got an excellent mark of appreciation of 95%: a real success!

For those of you that attended the event and completed our Event Feedback Form (we collected 30 completed surveys at this last event), you may have noticed that we purposely revamped its content: we have started to collect data on your Quality subject preferences that you would like us to cover in the future. For improving your experience, trust that your section's Leadership Team will definitely use this data for orienting our next event's topics.

Your Voice still matters to us! Consequently, do you have any comments, feedbacks or suggestions that could improve your experience with our local section?

Click on the link in the bottom right corner of this section and let me know. Thank you!

Give me your feedback by e-mail

8. Student Outreach Committee

By Veronica Marquez, M.Sc., CSSBB, ASQ Senior Member, Student Outreach Committee Chair

The committee has been busy gathering the Voice of the Customer and we want to thank all that participated. The winner of the $50 gift card will be contacted in the next few weeks and will be announced on the next newsletter. This data is helping us understand what the students are looking for from our Committee. Already a few ideas are brewing, and we can’t wait to see you and discuss them with you.

Mark your calendars! We are planning our first 2019 event for March 22nd, 2019 from 1-3pm at Concordia University. Details will be shared shortly by email to the student members and on our LinkedIn group

Looking forward to seeing you there!

9. Welcome to our New Members

Julius E. Ashu
Annie Bernard
Koushik Gangipelly
Farnoosh Naderkhani
Saurabh Ner
Nikhil Rajendrakumar


10. Organziation Members

ASQ Montreal Section thanks our Organization Members:

Jon U. Schafer - PACCAR

11. Other ASQ Events

ASQ Ottawa Section 407 (Tuesday, February 19, 2019)

Do Good to Lead Well: The Six Pillars of Positive Leadership


How do you lead successfully while living your values? Answering that question is at the heart of Craig Dowden’s work. In his thought-provoking new book, Do Good to Lead Well: The Science and Practice of Positive Leadership, Craig explores the Six Pillars of Positive Leadership. His message is that success comes not when we sacrifice our integrity and values, but when we stay true to our own internal compass and morals. When we do good, we achieve more, and oftentimes, far more than we ever thought possible.

At this event Craig will show how positive leadership helps you reach your goals, exceed expectations, and authentically engage the people around you. ASQ Ottawa Valley and the Canadian Public Sector Excellence Network are partnering for this event.

Copies of Craig’s book will be available for purchase.

About your presenter

Craig Dowden is a Forbes Books author, keynote speaker, and executive coach.

PLACE: Centurion Convention Centre

Networking: 5:30 - 6:00 PMDinner: 6:00 - 7:00 PMPresentation: 7:00 PM

Cost: $30 ($20 each if you bring a guest) with Dinner.

Recertification units: 0.3

Visit the section's website for the latest information (CLICK

12. ASQ News

MyASQ Site Update Scheduled
On Monday, January 7, ASQ planned to push into production a new site template from our provider. This change consists of visual and configuration updates and does not affect content. In addition to a fresh, new design and color palette, the modern site template positions our community to take advantage of consistent updates from the provider that will continue to enhance the user experience.

Some immediate benefits include:
-Increased mobile friendliness and web accessibility
-Enhanced navigation
-Improved events module
-Site tour functionality

Visitors to public communities and users affiliated to other communities will notice missing header images following the upgrade. We will be adding these header images post-upgrade. This may take a few days.

We welcome your feedback on your experience with the community, site design, feature needs, or other items you’d like to share about myASQ. Please use the myASQ feedback discussion board.

13. ASQ Montreal Section Education Program 2019

By Dr. David Tozer, Ph.D., ASQ CQE and SSBB, Education & Audit Chair

Having ASQ certification gives you an edge in the market and can significantly increase your income.

ASQ Certification often leads to higher paying employment.  The money invested in education and certification increases chances of finding employment quickly in the down sizing environment we live in.  People who take the section sponsored refresher courses, and spend at least twice as much time as spent in the classroom on self study, have an 80%, or better, chance of passing the examination on the first attempt.

Certified Quality Engineer Topics include: quality concepts, cost of quality, human resources, team formation and group dynamics, inspection, metrology, sampling, reliability, quality standards, quality audit, statistics, design of experiments, process improvement, liability, and modern management methods for improving quality.

Certified Six Sigma Black Belt Topics include: quality concepts, cost of quality, enterprise wide deployment, business process management, project management, team formation and group dynamics, define, measure, analyze, improve, control, lean enterprise, statistics, design of experiments, and design for six sigma.

Certified Six Sigma Green Belt Topics include: quality concepts, cost of quality, enterprise wide deployment, business process management, project management, team formation and group dynamics, define, measure, analyze, improve, control, and statistics.

Certified Manager of Quality/Organizational Excellence Topics include: quality concepts, quality planning, customer focus, quality standards, project management, cost of quality, team formation and group dynamics, human resources and improvement.

Certified Quality Auditor Topics include: quality concepts, team formation and group dynamics, management responsibility, audit objectives, audit preparation, audit conduct, audit reporting, sampling, and basic statistics.

Certified Quality Inspector Topics include: quality concepts, team formation and group dynamics, geometry, metrology, reading drawings, mechanical processes, statistical process control, inspection, and sampling.

Calendar and Registration Form

Questions? In house courses, etc.: Dr. David Tozer:  (514) 694-2830,

14. Executive Committee Meetings & Officers

Section Executive Committee (Leadership Team) Meetings are held at different locations, starting at 6 PM. The next regular meeting is tentatively scheduled for:

March 6, 2019

Consult the List of Your Executive for 2019 here

Note that all dates planned are subject to change.  Please call ahead to attend by contacting the Section Chair or the Section Secretary.

Note: Available on request for section members only are minutes of section executive meetings (contact the Secretary) and section operating budget information (contact the Treasurer).

15. Unemployed Members Dues

Unemployed ASQ members receive a discount on their membership dues based on consecutive years of membership.

Consecutive Years of Membership Dues Discount
1-4 50%
5 or more 100%

Eligibility Criteria

  • You must be a Full, Senior, or Fellow member.
  • Any years as a Forum, Associate, or enrolled student do not qualify.
  • You may submit this application only after being unemployed for at least 90 days.
  • You must be actively seeking employment.
  • Retired or self-employed members are not eligible. ASQ offers a similar benefit for retired members.


  • Your basic membership dues for the current membership year will be paid or partially paid by ASQ. Basic membership dues exclude
    additional Forums and Divisions, journals, and additional Sections (Seniors and Fellows—you keep your extra benefit of choice).
  • You may participate in the program for no more than two years in your membership lifetime. You must complete an application for the second
    year of participation.
  • After renewing your membership, please visit Careers in Quality to search for jobs, apply for positions online, and post your resume for employers to view.

NOTE: The following links require that you be logged into your account before you try to activate them.

Download the ASQ Unemployment Program Application PDF (105 KB)

NOTE: The information related to this benefit was correct at the time this Newsletter was issued.  But as the ASQ has the right to revise its benefits, please contact the ASQ for the latest information on this benefit.  It may be revised or discontinued at any time.

16. Feedback

Please send us your comments about the ASQ Montreal Section 0401 E-Newsletter (topics, layout, length, etc.).  Do you want to contribute an article (English or French) or a good idea?  Contact us by e-mail.

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Pass it on

We invite you to forward this Newsletter to friends and colleagues who may be interested.

The ASQ Montreal Section 0401 Newsletter is prepared by and published for its members.
Section web site:
Newsletter Editor: Michael Bournazian, Eng.
The opinions expressed in the Newsletter are those of the authors, not those of ASQ. Articles may be reproduced if the source is stated
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Keep in mind that by doing this you will no longer receive ANY correspondence from your section. If you are concerned about too many emails, ASQ has suggested limitations about how many e-mails may be sent to the section members each month. This does not extend to career notifications.