Section 0401

March 2019 (Volume 69 - Issue 3)

Our objective: To increase awareness, interest, and involvement in Section activities and
quality-related subjects.  Visit our web site at

1 - Next Event

7 - Voice Of The Customer 

13 - Section Education Program 

2 - Ad / Publicité

8 - Student Outreach Committee

14 - Executive Committee Meetings & Officers

3 - Upcoming ASQ Section 401 Events

9 - Welcome to our New Members

15 - Unemployed Member Dues

4 - The Editor's Corner

10 - Organization Members

16 - Feedback/Advertising Rates

5 - A Word from Your Section Chair

11 - Other ASQ Events

6 - Had You Come to the Last Event

12 - ASQ News

1. Next Event


Wednesday, March 27, 2019


6:00 PM




2599 boul. Alfred Nobel
St. Laurent, Quebec
H4S 2G1


and the challenges faced by our experts in the
Aerospace, Pharmaceutical and Automotive Sectors.


Faciliated by

Sam Weissfelner


Pierre Bedard

(Pratt & Whitney Canada)

Robert Fairbairn

(Delta Pharma Inc.)

George Azedo

(SAI Global)

2. Ad / Publicité


Please join us on the evening of March 27th, 2019, to hear from our panelists representing the aerospace, pharmaceutical and automotive sectors, as they each share their experiences and knowledge, regarding the challenges of Supply Chain Management.


Pierre Bedard representing Pratt & Whitney Canada (for the Aerospace sector)

Pierre Bedard is a director Supplier Quality at Pratt & Whitney Canada and was recently appointed as Fellow Quality System. Pierre holds a technical diploma in Aircraft fabrication and a MBA, and has 35 years of experience in aerospace, including over 25 years in Supply Management.

In addition to being responsible for the P&WC Supply Management Supplier Control business processes that ensure product integrity, Pierre has led teams that developed creative and innovative new business solutions to improve efficiency, product integrity while achieving customer delight.

Most recent projects include the establishment and implementation of strategies to: 1) improve supplier performance, 2) externalize P&WC warehousing to 3rd party Forward Stocking Locations to enable receipt/inspection/storage and spare release, 3) integrate a complex Auxiliary Power System business into P&WC quality management system through breakthrough new concepts, in consideration of taxation, ITC, IP and non-PWC design product definition.

Pierre is a new member of the SAE G-22 group and participant of the Aerospace Engine Supplier Quality working team.

Robert Fairbairn representing Delta Pharma Inc. (for the Pharmaceutical sector)

A member of the Quebec Order of Chemists, Robert Fairbairn holds a Ph.D. and MBA from McGill University combined with over 30 years of experience in the Pharmaceutical, Cosmetic and Natural Health Product industries.

Prior to starting Delta Pharma Inc. in 2000, Robert was Plant Manager at Chemaco Ltd, a private manufacturer of peroxides, etc. for the salon industry, followed by 8 years as Plant Manager at Professional Pharmaceutical, the manufacturer and marketer of the Marcelle line of cosmetics.

He also held the position of Associate Manager of Scientific Affairs at Canderm Pharma, the marketer of numerous lines of pharmaceutical and cosmetic products including Neo-Strata (which was later purchased by Sanofi).

In his role as President and Founder of Delta Pharma Inc. he directs the operations of the company and uses his expertise and experience in the development of R & D projects. Delta Pharma Inc. has won first prize in the West Island Accolades Competition in the Manufacturing category in both 2003 and 2015.

Geroge Azedo representing SAI Global (for the Automotive sector)

In his career, George Azedo has worked in a calibration laboratory, performed product inspections and testing at factory locations for compliance to various standards, worked as a Quality Manager at an electronics and software company, and has been performing audits to quality management standards since 1991.

He became a certified QS-9000 Lead Auditor in 1996 and is now certified to IATF 16949. As a Subject Matter Expert he provides guidance and training to IATF16949 3rd-party auditors and registrar internal staff, assists in developing policies and processes compliant to IATF Rules, and works with the IATF Oversight bodies and IATF OEMs on interpretations and improvements to the standard.


ASQ Members, Non-members and Students: $40 for meal, tax and service included
Students: $20 for meal, tax and service included
New ASQ Members (first time only): Free
Drinks not included
Payments are with cash and cheque only. Thank you.

There is FREE PARKING directly in front of the hotel.
As well, the 72 and 225 STM buses will drop you off within walking distance of the hotel.

Bring your business cards and be ready to network


To register for this event, send an e-mail confirming your presence to:

3. Upcoming ASQ Section 401 Events

April 24, 2019: LEAN AND STATISTICAL THINKING with our speaker:

  Martin Carignan (Consulting in Statistics and Continuous Improvement)


We are already have 2 speakers lined up for our Pecha Kucha event:

Avrum Goldman from Pratt & Whitney Canada

Chantale Farley from NQA Canada

That means we have 2 more slots to fill. If you would like to be one of our 2 remaining speakers for our always fun and interesting night of Pecha Kucha presentations, please contact Michael Bournazian.


To register for any of these events, send an e-mail confirming your presence to:

4. The Editor's Corner

By Michael Bournazian, Eng., Newsletter Editor, ASQ Senior Member, CSSGB

Your Quality Image Meme of the month.


Any feedback?  Click on the link in the bottom right corner of this section and let me know.  Thanks.

5. A Word from your Section Chair

By Eric Hosking, Senior Consultant to Shainin, CQE, CSSBB and CQA

I had the pleasure of attending our last event and the speaker was an inspiring businesswoman who has pushed the use of Quality's Six Sigma tools into the office, specifically into Marketing. The simple fact that she can differentiate her business with this approach is propelling the success of her own business. The fact that it works, is propelling the success of her customers' businesses. You can read more about this fascinating presentation in the "Had You Come to the Last Event" section below.

We are coming to an exciting juncture in our section. The month of March will see us active in three venues. In addition to our normal monthly event which I will speak about later, we have been invited to and will be present at the Université de Montréal’s DESS in Pharmacology on the 14th, and then we will be holding an outreach event that our section is organizing on the 22nd with Concordia University. At U of M, we will be able to present our section and show how, even in pharmacology, quality and in particular, specific ASQ certifications related to pharmacology, can be useful. A week later many of the section members will be presenting their Quality bio and provide mentoring to Concordia students. Kudos to Veronica Marquez our Student Outreach Committee Chair who is the driving force behind these initiatives, and special thanks to Farnoosh Naderkhani who, from the Concordia side, is making the Concordia event come true.

This month will also see another panel discussion following close on the heels of the very popular January panel event. This time the subject is Supply Chain Management. Three highly experienced experts from the domains of Pharma, Automotive/Vehicular and Aerospace will be present to talk about the challenges of ensuring quality in their respective supply chains. Sam Weissfelner, who put together January's panel, is also putting this one together and again he will moderate. I am looking forward to another excellent evening.

At the national level we continue to see evolution driven by the transformation initiative of ASQ HQ. This month we learned that our ability to contract for business may become subject to approval from higher levels in the organization. We do enter into contracts with every venue we use, but the sums are very nominal. If we were to undertake a national conference, like Section 407 in Ottawa did two years ago, the sums involved become quite substantial and I believe this is driving the thinking. It is unfortunately another hurdle to organizing events and we have no idea how long approvals will take. Last year we had to react to a speaker cancellation in about two days. Needless to say we feel that this will be another loss of autonomy, and more importantly flexibility.

In closing I have to report the sad news that Robert Demers, our last Leadership Team chairman has let us know that he wishes to leave the LT. He is a long time member of the LT, since well before I joined nine years ago or so. He used his chairmanship to rebuild the team after many retirements in the last two years bringing on a number of energetic new members. He has also been a stalwart at our events, though he promises to continue to attend as many as possible. LIfe however is pulling him in new directions and so he is answering the call. On behalf of the LT, I want to thank Robert for his leadership, his wisdom and above all his friendship. Robert may the future hold all the best things for you. I look forward to when our paths cross again.

Give me your feedback by e-mail

6. Had You Come to the Last Event

By Raymond E. Dyer, ASQ Senior Member, CMQ/OE, CQA, Historian and Internet Liaison

Had you come . . . Six Sigma in Marketing

What a twist to talk about Lean Six Sigma and Marketing in the same line! Well it can, and did, make sense when Elke Steinwender, Founder and President of "Maïeutyk: The Human Side of Marketing", talked about it. There's no doubt Elke is well into quality Marketing. Each event attendee had, at their seat, a very interesting and cleverly folded pamphlet on her company, a very noticeable high quality business card, and a pen that writes really well. There's no doubt Elke knows how to introduce Quality into her Marketing promotional material. But then how does Lean Six Sigma (LSS) come into the equation? That's what several of us were curious to discover.

Elke described how her LSS Green Belt training provided her with a standardized set of tools, or toolbox, to help companies plan for and deal with:
-How to define data well enough to develop the proper measures for Big Data Digital Marketing,
-How to differentiate and adopt a customer centric thinking by using Lean principles to create value by minimizing waste,
-How to improve the customer experience by using Six Sigma to eliminate defects.
Some companies she stated that do this well are McDonald's and Disney.

Elke also shared how she uses these LSS tools, e.g.
-DMAIC (Define-Measure-Analyze-Improve-Control) between recognizing the need and realizing the outcome.
-Process Flow Mapping and identifying bottlenecks.
-Don't talk using LSS terms, use understandable expressions.
What's really important is the outcomes the tools help achieve, not the tools in of themselves.

Elke also spent some time describing the changes in the state of Marketing today, the digital transformation (printed press vs. social media), the need to adapt to this change to survive, that revolution happens when behaviours, not tools, are adopted, that digital media has changed information sharing and that purchasing decision makers have changed behaviours and are much more informed.

Those were just some of the learnings I noted. I'm sure others picked up more. What was generally acknowledged was that everyone got some form of learning into what they were looking for and Elke didn't wait for our VOC (Voice of the Customer) survey results to know that. Before starting the presentation, Elke asked each one of us to quickly state what we were looking for in her presentation and, at the end, asked for a quick show of hands if our interests had been met. She got a very good response. Right there she showed us one quick way of defining customer expectations and measuring the result, and she didn't need to call the way she was doing it something fancy or technical. She's very clever at bringing LSS tools to the human experience.

Yes indeed, another very enjoyable evening!

7. Voice Of The Customer

By Pierre-Luc Avoine, Eng., ASQ Senior Member, CSSGB, VoC Chair

The use of Lean Six Sigma in Marketing: LSS with a human touch!

Dear ASQ colleagues and Quality enthusiasts,

Our February ASQ event had a truly refreshing taste! I was personally really curious on how Six Sigma techniques could be applied to marketing applications. I came out of this event with the conclusion that continuous improvements using the proven DMAIC methodology can really be applied to any situation, and also... incorporate a human touch; something we engineers tend to neglect! It attracted a total of 23 participants; a number that reminds me that Lean Six Sigma is always a popular topic in our field.

This event held at the Novotel Montreal Airport featured Elke Steinwender, founder and President of Maïeutyk. Enthusiastic and refreshing right from the start, Elke was extremely appreciated by all of the attendees. Based on the 16 completed Event Feedback Forms we gathered, the audience gave her the highest marks of appreciation; scoring her at 100%. The meal was least appreciated item of the event; scoring at a high mark of 87%. The room, despite we were at the maximum of its capacity, was mostly appreciated by the audience, and received a score of 88%. Overall, this event globally got a mark of appreciation of 90%; a success!

Once again, for those of you that attended the event and completed our Event Feedback Form, you may have noticed that we purposely revamped its content: Since the beginning of 2019, we have started to collect data on your Quality subject preferences that you would like us to cover in the future. For improving your experience, we will use this data for orienting our next event's topics.

Your Voice always matters to us! Consequently, do you have any comments, feedbacks or suggestions that could improve your experience with our local section?

Click on the link in the bottom right corner of this section and let me know. Thank you!

Give me your feedback by e-mail

8. Student Outreach Committee

By Veronica Marquez, M.Sc., CSSBB, ASQ Senior Member, Student Outreach Committee Chair

Since January, we have been gathering the Voice of the Customer data and asking students to share with us what is important to them. We would like to thank all the participants for their insight, and would like to congratulate Mr. Min Zhang for winning the $50 gift certificate.

March will be a busy month for the Student Outreach team. On March 14th, we will be present at 3rd Annual PharmaLive, organized by the Université de Montréal’s DESS in Drug Development. As well, on March 22nd, we are hosting a networking event titled The Many Faces of Quality at Concordia University for the students studying at Concordia Institute for Information System Engineering (CIISE) and Mechanical, Industrial and Aerospace programs.

If you are interested in helping us arrange an event at your university, please do not hesitate to reach out so we can work together to showcase quality!

Follow us on the LinkedIn group

Looking forward to seeing you there!  

9. Welcome to our New Members

Marie Helene Cusson
Sabrina Ippolito
Nima Khanmohammadihezaveh
Hanh Nguyen
Emmanuel Olanrewaju Olukemi
Christyan Pollender
Jean Sebastien Rivest
Zakariae Riyach


10. Organziation Members

ASQ Montreal Section thanks our Organization Members:

Jon U. Schafer - PACCAR

11. Other ASQ Events

ASQ Montreal Francophone Section 404 (Thursday, March 21, 2019)

The ASQ Montreal Francophone section will be holding its next conference on March 21, 2019.  It will be a panel discussion involving auditors from different backgrounds, discussing . . . surprise, AUDITS!

Visit the section's website for the latest information (CLICK HERE).

12. ASQ News

Verify Your Credentials With ASQ’s Certification Registry
ASQ has developed and launched an online Certification Registry. The new Certification Registry is an up-to-date record of individuals who have earned an ASQ Certification and where applicable, have maintained it through re-certification.

This Registry will replace the previous practice of publishing static certification pass lists online.The registry also protects the integrity of your credentials by making it easy for employers to verify an individual’s certification. The Registry is voluntary, and will include your certificate number, full name, country, city/state of residence, which credential(s) you hold, the date earned, and your current certification status.

For more information on the new Certification Registry, visit our Registry FAQs. To learn more about certification or to check your certification status, please visit our website.

13. ASQ Montreal Section Education Program 2019

By Dr. David Tozer, Ph.D., ASQ CQE and SSBB, Education & Audit Chair

Having ASQ certification gives you an edge in the market and can significantly increase your income.

ASQ Certification often leads to higher paying employment.  The money invested in education and certification increases chances of finding employment quickly in the down sizing environment we live in.  People who take the section sponsored refresher courses, and spend at least twice as much time as spent in the classroom on self study, have an 80%, or better, chance of passing the examination on the first attempt.

Certified Quality Engineer Topics include: quality concepts, cost of quality, human resources, team formation and group dynamics, inspection, metrology, sampling, reliability, quality standards, quality audit, statistics, design of experiments, process improvement, liability, and modern management methods for improving quality.

Certified Six Sigma Black Belt Topics include: quality concepts, cost of quality, enterprise wide deployment, business process management, project management, team formation and group dynamics, define, measure, analyze, improve, control, lean enterprise, statistics, design of experiments, and design for six sigma.

Certified Six Sigma Green Belt Topics include: quality concepts, cost of quality, enterprise wide deployment, business process management, project management, team formation and group dynamics, define, measure, analyze, improve, control, and statistics.

Certified Manager of Quality/Organizational Excellence Topics include: quality concepts, quality planning, customer focus, quality standards, project management, cost of quality, team formation and group dynamics, human resources and improvement.

Certified Quality Auditor Topics include: quality concepts, team formation and group dynamics, management responsibility, audit objectives, audit preparation, audit conduct, audit reporting, sampling, and basic statistics.

Certified Quality Inspector Topics include: quality concepts, team formation and group dynamics, geometry, metrology, reading drawings, mechanical processes, statistical process control, inspection, and sampling.

Calendar and Registration Form

Questions? In house courses, etc.: Dr. David Tozer:  (514) 694-2830,

14. Executive Committee Meetings & Officers

Section Executive Committee (Leadership Team) Meetings are held at different locations, starting at 6 PM. The next regular meeting is tentatively scheduled for:

April 3, 2019

Consult the List of Your Executive for 2019 here

Note that all dates planned are subject to change.  Please call ahead to attend by contacting the Section Chair or the Section Secretary.

Note: Available on request for section members only are minutes of section executive meetings (contact the Secretary) and section operating budget information (contact the Treasurer).

15. Unemployed Members Dues

Unemployed ASQ members receive a discount on their membership dues based on consecutive years of membership.

Consecutive Years of Membership Dues Discount
1-4 50%
5 or more 100%

Eligibility Criteria

  • You must be a Full, Senior, or Fellow member.
  • Any years as a Forum, Associate, or enrolled student do not qualify.
  • You may submit this application only after being unemployed for at least 90 days.
  • You must be actively seeking employment.
  • Retired or self-employed members are not eligible. ASQ offers a similar benefit for retired members.


  • Your basic membership dues for the current membership year will be paid or partially paid by ASQ. Basic membership dues exclude
    additional Forums and Divisions, journals, and additional Sections (Seniors and Fellows—you keep your extra benefit of choice).
  • You may participate in the program for no more than two years in your membership lifetime. You must complete an application for the second
    year of participation.
  • After renewing your membership, please visit Careers in Quality to search for jobs, apply for positions online, and post your resume for employers to view.

NOTE: The following links require that you be logged into your account before you try to activate them.

Download the ASQ Unemployment Program Application PDF (105 KB)

NOTE: The information related to this benefit was correct at the time this Newsletter was issued.  But as the ASQ has the right to revise its benefits, please contact the ASQ for the latest information on this benefit.  It may be revised or discontinued at any time.

16. Feedback

Please send us your comments about the ASQ Montreal Section 0401 E-Newsletter (topics, layout, length, etc.).  Do you want to contribute an article (English or French) or a good idea?  Contact us by e-mail.

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Pass it on

We invite you to forward this Newsletter to friends and colleagues who may be interested.

The ASQ Montreal Section 0401 Newsletter is prepared by and published for its members.
Section web site:
Newsletter Editor: Michael Bournazian, Eng.
The opinions expressed in the Newsletter are those of the authors, not those of ASQ. Articles may be reproduced if the source is stated
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